YSS

Believe in us

Case Study
scope

IDENTITY
BRANDING
COLLATERAL
WEBSITE
SOCIAL MEDIA
PHOTOGRAPHY
VIDEO

CHALLENGE

Youth and Shelter Services has been serving kids, teens and young adults for more than 40 years. During that time, their programs and services expanded to meet the growing needs of families in the community—so much so that their name no longer conveyed their comprehensive offerings. 

The organization was also going through a leadership transition, which was the perfect time to collaborate with stakeholders to determine a new direction for the organization and a new way to present itself to the people it serves. We embraced the project with child-like enthusiasm.

SOLUTION

Instead of focusing on the numerous services it offers, we turned our attention to the youth they’re helping. Positive, powerful and hopeful, the new brand reminded families and potential funders that all children have potential and YSS can help them unleash it. YSS now stands for Youth Standing Strong. 

We started the brand refresh by simplifying the logo and creating a color-coded system for their many program brochures. We also updated their website and created a brand launch video to build excitement for employees and community members. Needless to say, we believe in the power of youth (and great marketing).

CHANGING THE CONVERSATION

Now, YSS is more than just place for kids who struggle—it’s an empowering organization that helps Youth Stand Strong.

Brand Standards

Identity
VIEW WEBSITE
Service Brochures
Banners
Annual Report
 
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