Instead of focusing on the numerous services it offers, we turned our attention to the youth they’re helping. Positive, powerful and hopeful, the new brand reminded families and potential funders that all children have potential and YSS can help them unleash it. YSS now stands for Youth Standing Strong.
We started the brand refresh by simplifying the logo and creating a color-coded system for their many program brochures. We also updated their website and created a brand launch video to build excitement for employees and community members. Needless to say, we believe in the power of youth (and great marketing).