Van Meter Inc.
Working through our branding process, we discovered that employee-ownership was the invaluable element that tied employees together—and it resulted in a better customer experience as well.
We created a position and brand that focused on the empowered talent at Van Meter and their ability, thanks to ESOP, that allowed them to take charge, make improvements and go above and beyond for their customers every day. Strong but heart-felt headlines drive the campaign and a unique mix of employee photos and electrical illustrations help VMI stand out. Positively refreshing.
Now, Van Meter, Inc. is more than lighting and components—they’re the people who power your productivity.