To position Ruan distinctly for both driver recruitment and potential customers, we took a hard left with the direction of several different campaigns, careful to ensure that each focused less on the trucks (which everyone has) and more on the unique way Ruan does business (which no one else does).
Our driver recruitment communications encourages top drivers to work for a company that truly values them and their families. And outreach to potential customers reminds them that Ruan takes care of all your supply chain needs so you can take care of your business.
CHANGING THE CONVERSATION
Now, Ruan is more than trucking and transportation—they make your entire supply chain run more efficiently.