Our branding process uncovered a unique personality within
Duracable that translated perfectly to their plumber audience who saw
themselves as hardworking, reliable and down-to-earth. Plumbers make no bones
about how unglamorous their job is, so we positioned Duracable as “Real
Reliable Reinforcements” facing clogs side-by-side with you.
To execute the unique brand position, we developed a new
logo and incorporated a new tagline “Right there with you.” We also introduced
Duracable Dale—a reliable, straight shooter who is wise beyond his plumbing
years and who always has some valuable words of wisdom to share with those who
go toe-to-toe with hairballs daily.
CHANGING THE CONVERSATION
Now, Duracable is more than drain blades and cables—they’re reliable reinforcements who have your back daily.