For more than 10 years the 80/35 music festival has exposed concert goers to new genres of music from artists that have never before played in Iowa. The Des Moines Music Coalition, the non-profit behind 80/35, came to Red Dot in search of a new brand for the festival—one that would elevate the fest from a local party to a national force.
We turned the branding up to 11 by going back to the festival’s roots—it’s name. At the intersection of interstates 80/35 is where the magic of this festival happens. Here music meets community. Food meets fun. And harmonies meet happiness.
We delivered that feeling with a graphic new brand that brings everything together. Bright, bold colors make up the palette and simple type makes a lineup with 50 names clear. All in all, we created the website, the poster, the handbills, a video, several animations, social graphics, radio spots and more for this campaign. Now, we’re ready to rock.