YSS

Helping families by helping build a new brand.

Services
Creative Services
Digital Services + Paid Media

Whole family healing.

Youth and Shelter Services, along with several other mental health providers throughout Iowa, launched a new treatment program aimed at helping teens through substance abuse challenges. Multidimensional Family Therapy (MDFT) is designed to help teens make healthier choices while helping their families heal together.
Our Challenge

Limited funding.

MDFT was an innovative new treatment program funded for a limited time and available at several different mental health providers across the state. Our challenge was to help non-profit providers educate healthcare organizations, schools, mentors, judicial systems, and parents about how MDFT worked. Then, where they could find it.

Our Solution

Unlimited potential.

We developed a strategic launch plan and creative campaign that cut through the clutter and raised awareness about how MDFT was different from other options. It included a website, collateral pieces, event banners, and more. “Rethink Recovery” challenged the status quo and encouraged audiences to learn more about the innovative program.

Logo

Revolutionary. And really cool.

If we were encouraging audiences to rethink recovery, we needed to rethink how we approached the creative execution. No photos. No scare tactics. No admonishment. Instead we illustrated likeable characters that were familiar but anonymous in a style that was sure to stand out at doctors’ offices and school counselors’ rooms. And we focused not just on the teen, but the whole family.

Logo

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