Van Meter, Inc.

Encouraging employee-owners to own their company’s future.

Services
Branding
Creative Services
Public Relations + Content Marketing

An illuminating opportunity.

Van Meter Inc. is an employee-owned electrical distributor headquartered in Iowa. They’ve sold and delivered electrical components across the Midwest since 1928. And now they do even more, including automation, logistics, and wire and cable. But that’s not all that makes them a great place to work (and own).
Our Challenge

Finding that spark.

Let’s be honest, not many children have dreams of someday working at an electrical distributor when they grow up. So, recruiting skilled talent has always been a challenge for Van Meter. As they grew, it became more of a challenge. And boy, were they growing.

Our Solution

Powerful insight.

Becoming an employee-owner at Van Meter makes all the difference—both for employees and the company. Knowing that every individual is empowered to make the company better, well, truly makes the company better. And it makes every individual strive to be their best, too. From environmental signage to technical ESOP brochures, our campaign made a powerful impact quickly.

Branding

A bright idea.

The recruiting theme “Own up” puts potential employees (and current employee-owners) in control of their future by giving them ownership in the company they work for. The typography, color palette, and photography convey the feeling of joy employee-owners feel when they own their success.

Branding
MINI BROCHURE

An unusual benefits brochure

The “Own Up” initiative was broad and included a mini brochure for use at job fairs or as leave-behind pieces at interviews. This attention-grabbing foldout featured real employee-owners sharing their unique perspective on Van Meter’s culture.

An unusual benefits brochure
ADS

Now Hiring

Employee-owners at Van Meter truly feel ownership in the company—and it shows in their faces. These recruitment ads took a light-hearted approach to job hunting and featured custom photography shot by Red Dot.

ADS
PHOTOGRAPHY

Photography powered by people.

Because employee-owners are at the heart of Van Meter, they were also at the heart of this campaign. Red Dot shot dozens of photos of team members capturing unexpected and joyful reactions to be used in ads, on posters, and more. Their smiles came naturally.

Photography powered by people.

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