A few years ago we created a whole new brand position for our friends, Greek House Chefs (GHC). We helped them carve out a niche in their industry that not only set them apart—it spoke to the heart of their audience. GHC loved their new brand so much, they asked us to update their website. We were delighted, much like the students who enjoy GHC’s meals on campuses across the nation.
We started with a web audit to find out which pages were most visited and how long users stayed on each page. Then, we built the site navigation based on the top performing pages and our client’s goals. After talking with the client, they determined that they wanted to bolster the credibility of the site by adding more information about their professional Blue Coat Chefs. We agreed and added sections to help them recruit and retain chefs. We also directed and shot the photography used on the site in order to convey the quality and freshness of Greek House Chefs’ meals. For the final ingredient, we completed Search Engine Optimization (SEO) to further enhance the site and boost its rankings among competitors.
The result? Students are welcome to the table, but there’s no room for the competition. Intuitive, engaging, fresh and professional, the new Greek House Chefs website is the lead-generation tool our client craved, with a heaping helping of personality and professionalism.
