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80/35: The (show) merch must go on.

When the 80/35 music festival announced that it was postponing this year’s fest until next year we were heartbroken. Then we realized that this is the perfect opportunity to design merch for a concert that never happened. It’s the type of creative project we live for!

We started brainstorming ideas as a group and came up with all kinds of thoughts around listening to music from the safety of home. Then, we set to work designing the 2020 merch. From colorful shirts that encouraged people to stay in and rock out, to fun masks that referenced famous song lyrics—we brought together social distancing and the spirit of the festival.


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