A friend of ours, who also happens to be an insurance expert, had a bright idea. (We love bright ideas.) He wanted to launch a training program to help bar/restaurant employees learn to serve alcohol responsibly. Ultimately, this would lower the risk of exposure to liability claims for the server and their employer. And it would lower the risk of harm to guests and members of the community. (We love that, too.)
Because it was such a departure from other programs, we took a fresh approach to developing the entire brand—from naming the training and designing the logo, to creating the simple icons and art directing the responsive website. The result: It’s bright. It’s friendly. And it promotes responsibility. Let’s raise a glass, shall we?
icon set design
GoodShift training website