SmartyPig

SmartyPig is smart. It’s an online piggybank and a whole lot more. It’s a savings account that’s social so clients can share their savings goals with friends and family. The idea was brilliant. But let’s face it, a savings account isn’t usually very sexy. That’s where Red Dot comes in. We needed to build a brand that had the kind of personality that could engage consumers.

Because SmartyPig is all about making dreams come true, we created a brand — including overall brand strategy, logo, color palette, website, and illustration style — that was both inspirational and just plain fun. As the company grows and its needs change, the brand evolves. The relationship between Red Dot and SmartyPig is truly symbiotic. SmartyPig comes up with great ideas to help people save money. Red Dot makes them engaging and entertaining. The result — SmartyPig keeps getting smarter.

logo, brand colors, and brand icon

brand illustration and iconography

website

promotional web banners