If you’ve never seen one of their red trucks, you need to pay more attention when you drive. Ruan is one of the largest privately owned trucking companies in America, and their trucks are almost everywhere. To keep on growing they came to Red Dot to help them with marketing materials.
We worked in partnership to develop more effective tools that streamlined sales. And we evolved the brand creating a more effective messaging and a strong identity. All that helped to bolster their bottom line. In fact, the new tools and sales process enabled Ruan to reach 80% of its goal with a little less than three months into the year.