Soapbox Extra: Giving Presentations Like a Pro

When it comes to building your organization’s credibility as an industry expert, public speaking is a sure fire way to achieve that goal. At Red Dot, we say EMBRACE the presentation and don’t back away from it. Here are some tips on how to do just that. more »

Meet the Connected Generation

BY DESIREE FLETCHER, PUBLIC RELATIONS STRATEGIST A crazy thing happened in 1999 when social media really took off. It set the stage for what some are calling “The Connected Generation” – any consumer willing to communicate, build relationships and ultimately make buying decisions using digital and social media tools.  The key differentiator for this group more »

Putting Lipstick on a Pig

Are you trying to dress your messaging up to be something it’s not? Hint: If you’re using the exact same message for different communication channels, the answer is “yes.” more »

Soapbox Extra: How to Pick a Winning March Madness Bracket

Still trying to put together a winning bracket, we’ve got the answer! more »

Social Media Strategies for 2017

BY DESIREE FLETCHER, PUBLIC RELATIONS STRATEGIST Last year about this time, I was recapping predictions. This year, the only prediction I care to repeat is that “Social media is going to continue to grow in 2017.” Don’t believe me? You’d be crazy not to.   But, just in case, check out this infograhic by iDigic. more »

Using ‘S@$%r B*#l in Social Media Posts

For the purposes of this tip, we’re going to put our necks out and use the phrase “Super Bowl.” There. Said it. It’s done. Whew!
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The Rise of Emoji!

Emojis. Emoticons. Stickers. At Red Dot, we love them all…and so do 500 of the most followed brands online. Should they be a part of your social media strategy? more »

Do I Blog or Create a Vlog?

Blogging. Vlogging. Which one is right for you? more »

ICYMI – Slang Acronyms

AAMOF, 4YEO. HTH. If you have no idea what was just said, you better read on. more »

2016. What’s Your Prediction?

As 2015 winds down, the articles predicting trends for 2016 ramp up. What does next year have in store for marketing and advertising? Red Dot has pulled together a short list of what could be HOT in the next year! more »