Soapbox Extra: Got Brand Guidelines?

When creating a brand identity, the next step is to establish defined guidelines, or, a style guide. You don’t have one of these? You better keep reading. more »

Using ‘S@$%r B*#l in Social Media Posts

Gearing-up for the 52nd Super Bowl in your marketing communications? The NFL might have something to say about that. You better read our blog first.
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Soapbox Extra: Is it Me or I?

According to our friends at Grammarly, the best rule of thumb is to “Remove the other noun and say the sentence aloud. If it sounds wrong, switch the pronoun.” For example: Did you invite Todd and me? Did you invite Todd? Did you invite me? They both sound correct, so “me” is correct.  Should Pam and I more »

Maintaining your Focus at Work

Having troubles staying focused at work? Turns out you’re not alone. Virgin Pulse – an off-shoot of Sir Richard Branson’s Virgin Group, that designs technology to help cultivate good lifestyle habits for employees – says at least 43 percent of worker bees are distracted at least 21 – 75 percent of their work day. Holy unproductivity Batman! However, there is help to refocus your focus. more »

Soapbox Extra: Giving Presentations Like a Pro

When it comes to building your organization’s credibility as an industry expert, public speaking is a sure fire way to achieve that goal. At Red Dot, we say EMBRACE the presentation and don’t back away from it. Here are some tips on how to do just that. more »

Meet the Connected Generation

BY DESIREE FLETCHER, PUBLIC RELATIONS STRATEGIST A crazy thing happened in 1999 when social media really took off. It set the stage for what some are calling “The Connected Generation” – any consumer willing to communicate, build relationships and ultimately make buying decisions using digital and social media tools.  The key differentiator for this group more »

NubNub Packaging Receives District 9 Recognition

NubNub did it again! In true Red Dot fashion, celebratory burritos for all! Thanks AAF of Des Moines #designawards #district9 #excited #packagedesign more »

Red Dot Wins Best of Show at the 2017 American Advertising Awards

It was a great night at the AAF of Des Moines’ American Advertising Awards program. Red Dot took home Best of Show honors, in addition to one (1) Gold and three (3) Silver awards. Hearty high fives to NubNub, Good Shift and Vanguard, along with all of our client partners, for inspiring us to do great work every day! more »


Putting Lipstick on a Pig

Are you trying to dress your messaging up to be something it’s not? Hint: If you’re using the exact same message for different communication channels, the answer is “yes.” more »

Soapbox Extra: How to Pick a Winning March Madness Bracket

Still trying to put together a winning bracket, we’ve got the answer! more »